CMC 2014 - Pact: Give Kids a Break

Tax credits already exist for British animation, high-end TV drama and film – why not children’s television?

In this session Pact and a panel of experts, including kids’ TV producers Billy Macqueen and Val Ames and Pact Chief Executive John McVay, outline the financial and cultural arguments for a tax credit for children’s live-action television.

Pact demonstrates that there is a current market failure around children’s TV, with the BBC functioning as the monopoly commissioner of content for children.  Using specially commissioned research, facts and figures, it outlines the case that it is taking to government – that a tax break is necessary to level the playing field, boost the sector, and generate jobs.

Moderated by children’s television producer Mike Watts and using real-life case studies, the panel discusses the positive impact a tax break could have on the industry, and the cultural benefits of creating more British content for British kids.