CMC 2014 - Second Screen: Changing the Way We Watch TV

Smart Phones, tablets, laptops…ubiquitous in our lives and also now a firm fixture in the lives of the next generation.  It is undeniable that they affect how we interact with each other, and now the Media industry is harvesting these outlets to enhance viewer experience on TV.  In this session, we share new research from The Pineapple Lounge showing us how children today use Second Screen technology.  We also speak with industry professionals, who are engaging in this area across the spectrum, from broadcaster and app developer to social media network provide.