CMC 2017 - Research 1 - How Open is Children’s Definition of TV?

This session will provide rich new insight into the evolving nature of children’s television viewing. We will explore the openness of their definition of ‘TV’, illustrating the findings with compelling video footage. We will look at what TV means to children today – how open are they to new types and sources of content? How open is their definition of what constitutes TV and how is this openness reflected in their behaviour? We will examine data on:

• Time spent watching – what do we know about the amount of time children are spending watching TV and how this compares to time spent online?
• The role of devices – how open are children to consuming content on other devices?
• What are children watching – commercial or PSB? Children’s airtime or general airtime?
• Catch-up, on-demand and YouTube – how does linear, broadcast TV stack up against the desire to watch what you want when you want it? Is YouTube really becoming the go-to place for all children’s content desires?
• Who children are watching with – how much of children’s viewing is accompanied by adults and how much are they watching by themselves? Is family viewing still an important part of family life?