CMC 2017 - Research 4 - The More You Read, the More You’ll Know

BookTrust commissioned Discovery to explore kids’ attitudes to and behaviours in reading in the new digital world.

Presented by Kelly Walsh, BookTrust and Renuka Gupta, Discovery Research

Reading has the power to transform lives and open up the world of possibilities for kids of all ages. But in the chaos of the new connected world, where so many things are vying for kids’ attention, how does reading for pleasure fit in? To answer this BIG question, Discovery and BookTrust want to take delegates on a tour of what we found when we opened up what the reading world of 0–16 year olds, and what BookTrust is doing to ensure the love of reading continues with the next generation.