CMC 2018 - Birthday Brands

What does it take to become a brand that runs and runs…?  We talk to iconic and best loved brands, all hitting big birthdays this year, to find out just how they’ve kept up with and adapted for the ever changing audience. What’s next in their plan to grow even older? Is there a secret formula or is it a mixture of luck and judgement? Producers of the UK’s longest running Children’s TV shows will share experience, advice and the key to their success in broadcasting longevity.