CMC 2018 - Research - Generation Game

Exploring the fragmentation of the video games industry and its impact on young consumers and their families. The video game market is undergoing a period of renewal and reinvention driven by increasing fragmentation of hardware platforms and a proliferation of services and payment models targeted at youth families and audiences. In addition what it means ‘to game’ has become increasingly nebulous. Added to this milieu is the increased sophistication of young gamers and their expectations which have more than kept pace with the wide range of video game content available on offer. This session explores how content providers can best address young gamers and their families – catering for the former whilst assuaging the latter. Presented by Daniel Eddy and Sunam Ikhlaq, Trinity McQueen