CMC 2019 - Research - Co-viewing, Co-playing, Co-everything

Shedding light on the ways co-consumption of content really happens within families. With more content available than ever, and with families leading very busy lives (true for both parents and children!), brands and content owners feel the pressure to create shared experiences to facilitate family time together. They don’t have a lot of time, so they must want to do things together, right? Well… it’s not that simple. There is more to these experiences than meets the eye, and they might be moments of delight or, at times, just unrealistic desires of the industry. Kids Industries surveyed UK children and parents, observed their play and viewing experiences and will share – for the first time – new data around multigenerational content, toys and experiences. Presented by Josh Brocklehurst and Maurice Wheeler, Kids Industries