The Children‘s Media Conference

CMC 2016 - Commissioner Conversations - Disney

A chance to hear from the content teams of Disney, Turner and Viacom. Find out what’s successful, what they’re looking for, and how best to approach them.

CMC 2016 - Commissioner Conversations - BBC

Using clips to illustrate key successful moments, the BBC commissioners will explain their priorities - what types of shows they are looking for, what works - including casting, storyline, format, duration, tone, marketing - and the most effective way to approach the channels.

CMC 2016 - Research 3 - Through The Looking Glass

Content is still king but is there a new kid on the block disrupting how and why kids engage with media? Come and learn about the 4 core media needs we discovered that will help you stay relevant in today's kids’ world.

CMC 2016 - Research 5 - Do Children Still Like Reading?

Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen.

Digital entertainment dominates children’s leisure time. Over half (53%) of 3-4s use a tablet, with 15% owning one.  Over two-thirds (69%) of 5-7s use a tablet with 29% having their own tablet computer (Ofcom, 2015). eReaders and eBooks were widely expected to overtake children’s print book sales but are currently just 11 % of the market, and continue to decline. Despite children’s attachment to digital entertainment, 72% prefer to read (for pleasure) in print… even teenagers.

Egmont Publishing and Family Kids & Youth have explored the way in which parents and children respond to reading in print and on digital devices. Through focus groups and ethnography carried out in homes we have identified the emotional drivers for parents and children when reading and how these differ between print and digital. This research examines what occurs when children are read to, and the effect on their wellbeing.

CMC 2016 - Research 9 - Here Come The Boys

Are the needs of young boys being neglected in the hunt for the ‘empowered female’?

Social discourse surrounding the roles and status of girls has had a lot of momentum in the last few years. While the shift in the media landscape surrounding young girls has been inspiring and refreshing, are the needs of young boys being neglected in the hunt for the ‘empowered female’? Platypus have taken a 360 degree approach to provide the most impactful, accurate picture to share with you.

CMC 2016 - Research 8 - The C-Word

Rethinking class and its effects on what preschool children and their families do and say in relation to TV and related media at home.

CMC 2016 - Research 7 - Emotional Scheduling: The Role of Families in Kids’ Entertainment

Dubit’s research reveals how brands appeal to family audiences. Our presentation will provide a model on how to launch family friendly entertainment.

CMC 2016 - Research 6 - Tuning Into Pre-Schoolers

Mums and pre-schoolers are mutually viewing content across multiple devices. This research explores the tangible and emotional drivers behind TV remaining the dominant medium.

CMC 2016 - Research 4 - Are Digital Tools Making Children More Creative?

Children are no longer just using a pen and paper to be creative. Are the digital tools now at their disposal making them more creative, or less so?

CMC 2016 - Research 2 - The Rise of the VOD Natives

The generation of children raised on VOD is here. We go beyond the statistics to reveal what the new ways of viewing mean – and why they matter.