The Children‘s Media Conference

CMC 2019 - Kids Taking a Stand

As school strikes spread, environmental, economic and social futures look increasingly bleak, how are kids’ and youth media responding to a new sense of purpose and action amongst the young? In this first for CMC, hosts Lizzie Hodgson and Brandon Relph quiz CMC Changemakers in a session that will change your outlook of young people today. As they spark change in society – how can you build activism into the content you are creating for the rapidly changing media landscape they inhabit? This session is not to be missed.

CMC 2019 - Cultivating Community

Case studies in online extension for content creators and brands that are pan media which give an understanding of why and how a company expands its offering into online communities – what that brings in terms of fan engagement, new content potential and brand loyalty.

CMC 2019 - Creative Masterclass: Clangers and Paddington

Your opportunity to come and listen to the creative producers and visionaries behind the animation comeback phenomena of ‘The Clangers’ and ‘Paddington’. Find out what inspired them to return to these Children’s classics, how they set about refreshing and re-creating them, each series over forty years after their first appearance. An experience not to be missed. Please bring your own marmalade sandwiches, green soup and blue-string pudding…

CMC 2018 - What‘s Next For UK Kids?

The Digital Economy Act 2017… the DCMS’ Contestable Fund… Brexit… new online safety and privacy laws… the Dept of Health’s concerns about children’s mental health… Danger Mouse’s youthful good looks… Using questions raised by CMC delegates, politicians and policy makers will answer and discuss the things that matter.

CMC 2018 - Research - News, Trust & Truth

Do children and young people still trust news sources? This research breaks down how trust features in the relationship that British young people aged 9-13 establish with news sources, and explores their awareness of the fake news phenomenon.

Presented by Florencia Donagaray, University of Salford

CMC 2018 - Research - Generation Game

Exploring the fragmentation of the video games industry and its impact on young consumers and their families. The video game market is undergoing a period of renewal and reinvention driven by increasing fragmentation of hardware platforms and a proliferation of services and payment models targeted at youth families and audiences. In addition what it means ‘to game’ has become increasingly nebulous. Added to this milieu is the increased sophistication of young gamers and their expectations which have more than kept pace with the wide range of video game content available on offer. This session explores how content providers can best address young gamers and their families – catering for the former whilst assuaging the latter. Presented by Daniel Eddy and Sunam Ikhlaq, Trinity McQueen

CMC 2018 - Research - So What Do Kids Want From Content?

This session will share insights from in-depth research exploring what kids in the UK want from content and the content brands that they think deliver it. Presented by Emily Keaney, Ofcom

CMC 2018 - Research - Kids and the Screen: Changing the Channel

Providing the complete picture of video consumption for kids aged 2-9 years. Kids have more choice than ever in how and what they watch, with more devices and platforms competing for their attention and technological advances providing new ways to consume TV and online video content. Currently, brands are working across a range of data points and individual measurement systems to be able to understand their audience and most effectively reach and engage with them. ‘Kids & the screen: Changing the channel’ seeks to provide the complete picture of linear and online video consumption for kids aged 2-9 years. Whether it be a 20 minute TV show they watch on live TV, a 2 minute clip on YouTube or a 2 hour film on Netflix, it is captured within this research. Presented by Sadie Buckingham, Giraffe Insights and Stephen Murfet, Sky

CMC 2018 - Changemaker - Jay Hulme

Hulme is a transgender award winning performance poet. Aside from his writing and performance work he works with Inclusive Minds to encourage accurate diversity in literature for children and young adults, and teaches poetry across the country.His work for both children and adults has been featured in multiple books and his first foray into children’s poetry was as part of the CLiPPA 2018 nominated Rising Stars poetry anthology, featuring five LGBT+ or BaME poets. In 2015 he won SLAMbassadors, the UK’s biggest youth poetry slam, and in 2016 he was a finalist in the Roundhouse Poetry Slam. In 2017 he was featured in the Nationwide Building Society “voices” advertising campaign.

CMC 2018 - Changemaker - Holly Churches

Holly Churches is a freelance Post Production Co-ordinator currently working on ‘Thomas & Friends’ for Mattel Creations. Holly graduated from Bournemouth University in 2013 with a degree in Television Production, specialising in Production Management.  After leaving university, she worked in Bristol for Happy Hour Productions on commercials and corporate videos, before moving to London to work in Preschool Content Development at Mattel, where she coordinated the development of WellieWishers from American Girl. In her years working in children’s entertainment, Holly has become involved in raising money for children’s charities, and this year is working with KEPYR (Kids Entertainment Professionals for Young Refugees), on their Kindred Spirits fundraising campaign for UNICEF.