CMC 2019 - Research - What Children’s Content do Facebook, Amazon, Apple, Netflix and YouTube Want?

Examining the kids content strategies used by online video incumbents and encroaching tech-giants to claim a slice of the growing online video sector. Ampere Analysis present analysis of Video-on-Demand (VoD) platforms’ children’s TV show catalogues and announced up-coming titles. This research examines the children’s TV content available via Facebook, Amazon, Apple, Netflix and Google’s YouTube (the FAANG group). Ampere show how the importance and types of children’s content available from Netflix and Amazon has changed as subscriber acquisition strategies have evolved. They also explore the current children’s catalogues of the emergent VoD platforms Facebook, Apple, and Google. Ampere will provide data and analysis of the announced up-coming slate of TV titles from these operators, including children’s titles, to shed light on the type of shows that the FAANG group are interested in, and what opportunities may exist to work with these key players. Presented by Fred Black and Natasha Rugg, Ampere Analysis